Armed with a wealth of online data about wedding options and pricing, brides today are challenging professional planners to justify every penny of the bridal budget. The figures that brides insist on are not always accurate, according to Gwen Helbush, head of Where to Start in Newark, California. Bridal media may give “national averages,” Helbush says. Indeed, many brides she meets develop a budget based on “bridal media, friends and what they think it should cost.”
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