When I chose a name for my company, I wanted it to represent what I do for my clients – a question or something they might say to themselves. Weddings by Gwen or Gwen Helbush Events just seemed, well boring.
I had lots of “help.” Everyone I knew had an opinion. Of the dozens of suggestions my friends made this was, and is to this day my favorite, “Jazzy Events by Gwen, the party lady.” It still makes me smile.
One day my husband said, “Why don’t you call the company ‘Where To Start?’ That is the question most people ask themselves after they get engaged, right?” Yes, it is, or it should be. So we had a name. It has evolved over the years from Where To Start?…Wedding and Event Planning to Where To Start, Inc. Wedding and Event Planning to finally Where To Start, Wedding Management.
We are still incorporated and still do event planning but after a few years of battling breast cancer I want to focus my energies on weddings. I love working with engaged couples. It makes me happy and fills me with hope.
Where To Start is more than the company name – it is my process. When I meet with new couples we begin with them; I find out as much as I can about them as individuals, as a couple, about their families and their work. I start with understanding the “who” so we can find the “what” for their wedding.
Most couples want to start with what they want for their wedding. I tell them we’ll start at the beginning – the best place to begin to get to your perfect wedding. They are usually surprised but once we get started, they see the benefit.
I don’t use questionnaires or forms. Yes, it would probably be more efficient if I did. I need to see people as they answer questions and tell their stories. I start with them. Together we start building a relationship based on trust, so they feel safe and comfortable. As this relationship develops, I find the treasures in their lives; and those treasures become the things that make their wedding unique.
I trust my gut. It has never failed me, it tells me although there may be more efficient ways of getting the information I need, my Where To Start process has worked well for all these years. So if ain’t broke, don’t fix it.
That is not to say that I don’t embrace the new; I do. I have an IPhone 6+ that I love. I use apps and text like there is no tomorrow. I love technology. The wedding industry is getting very tech savvy, so there are lots of fun toys to use for planning. But at the end of the day, technology is just a tool like a hammer or a saw – you need to use the right tool for the job to get the result you want.
My process is the right tool for me. Not everyone is the right fit for Where To Start, and that’s ok. I’m looking for clients who want a custom, personal experience. People willing to start at the beginning and take the journey of discovery with me so together we can create a wedding custom fit just for them.
Best wishes for a fantastic wedding planning experience and a long happy marriage, Gwen
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By Gwen Helbush, cwc President, Where To Start, Wedding Management
A little about Gwen: I launched Where to Start in 1991. My corporate world experience taught me the management skills necessary to work with multiple vendors and get the best for my clients. Also, my broadcasting and theater studies in college play a significant role in how I see weddings.
I love getting to know my clients – finding out what makes them happy, what they love in life and about each other. I combine this knowledge with my experience to create your perfect wedding.
I hope you will allow me the privilege of helping you create your perfect wedding.