Relaxed couples. Dream weddings. Beautiful memories.
This is where it started…
Once upon a time in the beautiful city by the bay, a little girl was born to plan things. She planned tea parties in the sandbox and dances at school. All the while, she dreamed of helping people make beautiful memories.
I am that little girl. My name is Gwen Semenero Helbush and this is my story.
I’ve been involved in planning celebrations for as long as I can remember. My parent’s house was the gathering place for friends and family and preparing for celebrations was a huge part of my childhood. Growing up, I planned various school functions and later my career took me into corporate events planning.
When it came time to plan my wedding, however, I quickly realized just how difficult and stressful the experience can be. I decided to transform my experience into a way to serve others. I began researching wedding planning, reading everything I could get my hands on. I took classes and volunteered to assist established wedding planners.
Gwen has managed Where to Start with one basic principle: “Give the client what they want—no matter what.”
Where to Start launched in 1991. Gwen’s corporate world experience taught her the management skills she needed to work with multiple vendors and get the best for her clients. Her broadcasting and theater studies in college helped frame how she sees weddings, playing an important and unique role in event production.
Gwen loves getting to know her clients. Her client’s unique stories mean so much to her, and she’s genuinely interested in learning what makes her couples and their guests truly happy. She believes that knowing what you love about life and about each other is the most important aspect to creating a meaningful wedding. As you share your dreams and unique story with Gwen, she gathers the knowledge she needs to help you refine your ideas and create the wedding celebration you and your guests will truly love.
Gwen’s story is simple. Gwen meets engaged couples. Gwen helps make couples’ dream wedding a reality. And everyone lives happily ever after.
“Thank you for the privilege of helping you to create your dream wedding.”
~Gwen Semenero Helbush, CWC